The East New Britain Tourism Authority is the provincial body responsible for guiding, developing, promoting, and coordinating tourism activities in East New Britain Province. It was established by the East New Britain Provincial Government to help position the province as one of Papua New Guinea’s leading tourism destinations and economic growth hubs.

East New Britain has long been recognized as one of the most tourism-ready provinces in Papua New Guinea because of its:

• Rich Tolai culture and traditions
• Historical significance from World War II
• Active volcanoes and natural landscapes
• Diving and marine tourism
• Strong hospitality industry
• Cruise tourism potential
• Relatively established infrastructure compared to many provinces in PNG

The provincial government officially identified tourism as a key pillar for economic development and community participation.

To position East New Britain as New Guinea’s premier tourism destination and a leading tourism hub in the Pacific region. The broader vision is not only about attracting visitors, but also: Creating jobs and income opportunities, Empowering local communities, Preserving cultural heritage, Protecting the environment, Encouraging sustainable economic growth, Building a globally competitive tourism industry, The province sees tourism as a long-term economic alternative that can improve livelihoods while preserving East New Britain’s unique identity and heritage.

Whether you are a visitor planning your next East New Britain experience, a tourism operator seeking support, or a business interested in partnerships, promotions, tourism development, or industry opportunities, the East New Britain Tourism Authority is here to help. From travel information and destination guidance to tourism collaboration, investment inquiries, and community tourism support, our team is committed to connecting people, businesses, and experiences across the province. Get in touch with us through the contact form below and let us help you explore opportunities in East New Britain.